Maybe a few bucks for a movie rental a couple times a month at RedBox or Amazon Instant Video and, if you're feeling splurgy, that new game that costs $5 but gets so many 5-star reviews you can't help yourself any longer. $0.99 here and there for an app, game, or that one song you just remembered and really want to listen to right now because you haven't heard it in years. Unless you do something monumentally stupid like actually attempt to un-consolidate your services (goodbye, it that shall not be named).Įasy-to-use "1-click" (please don't sue me, Amazon) payment solutions and high-speed broadband internet have turned us all into micro-impulse buyers. But like most things that in reality have zero consequences for your day-to-day life, people tend to sort of just get over it. It's like someone walked into your garage and re-badged your car. Whenever an old product gets a new name, people inevitably get upset. Sure, it's all tea-leaf reading to some extent, but I think we can make some fairly concrete extrapolations from Google's announcement today about the future of Android and Google's content business. Now, about the rumors of a set of Google HUD glasses with augmented reality and other features. Think about something like Goggles - an app that can now continuously scan what your phone sees for recognizable objects. Not only that, but the products you see today are often a sort of sneak-preview those you'll be using tomorrow. Watching Google unveil a new product is a bit like getting a peek into the Lockheed Skunk Works - you're seeing the culmination of a lot of debate, thinking, and work by a lot of very, very smart people. Now, I'll admit I can be a bit of a Google fanboy at times.
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